In order to promote our site well on search engines we have to be very concerned about quality and aware about each and every thing happening on our site. Whether it is site designing, site development, meta tagging, content or linking.

When we talk about linking there are two types of links that comes in our mind. One is organic and another is paid linking. As we all know organic links can be site links or links that are added just for giving wait to the keywords (i.e. reciprocal, one way or three way). On the contrary paid links are something that we add on our site and charge a certain amount to be added. According to one of the answers in Google Webmaster Tools "Link based analysis is an extremely useful way of measuring site's value". So here we will learn whether paid linking is useful or harmful for our website.