David Arnold is a writer with an interest in marketing and communications across linguistic and cultural barriers. As well as private work and research he also assists companies with their multilingual marketing campaigns and strategies.
Legal matters can be a minefield in any circumstances and accuracy is paramount. It goes without saying therefore that legal translation requires diligence and absolute adherence to detail.
Although sometimes cringe-worthy, examples of global marketing bloopers are a useful means of appreciating that we are not all the same. For any company or business conducting a marketing campaign abroad they must take linguistic and cultural variations seriously.
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