Little does the shopper consider whilst browsing stores for either random or considered purchases the careful planning that good retailers have put in to their presentation of goods to attract customers in an exceptionally competitive marketplace.

Before the invention of night vision goggles soldiers had to fight use searchlights as a way of enabling them to see in the dark. This could ultimately be detrimental as this may give away tactical positions, however with the development of night vision optics since the 1950’s, soldiers can now perform military tactics without fear of being discovered.

Lots of site owners forget all about their real audience when they SEO. This is a shame because not only are human internet users the people you ultimately have to please, failing to please your human audience can have a big, bad effect on search engine optimisation. If internet users click away from your site, the search engines take note.