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Here are some tips to get on the top of the search Engines.

1. Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
2. Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those “someones” are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don’t know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
3. Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google’s Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as “travel” or “vacation,” as they are rarely (if ever) indicative of what your site is really about.
4. Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let’s say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they’re looking for. Are people looking for toys to fit their child’s stage of development? (Look for keyword phrases such as “preschool toys.”) Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

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Website is the most important part for any successful internet business. The website is a blueprint of your business status. We at US Search Marketing has the professional talent and experience to design and keep up your website on a regular basis.

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SEO is the Very Broad term, when it comes to rankings it must be unzipped to its deepest level. Here are some Basic SEO On-Page and Off-Page checklist that ensure top level rankings and high traffic to your website if followed properly.

These 40 Points can be very useful as a checklist for website owners looking to improve their rankings.

Onsite Optimization

1. find keywords that get searched but don’t have too much competition

2. select keyword and keyword phrases based on research

3. calculate competition for these words/phrases

4. acquire a domain with your keywords in it (if possible)

5. acquire fast and reliable hosting (local if possible)

6. create additional site URLs using keywords and phrases

7. create title tags using keywords and phrases

8. create description tags using keywords and phrases

9. create category tags using keywords and phrases

10. create keyword tags using keywords and phrases

11. use keywords and phrases to create headers (h1,h2,h3)

12. write content with a keyword and phrase concentration of 5-7%

13. use bold and strong tags with keywords and phrases

14. use words and phrases in content relevant to keywords

15. content topics should also be relevant to keywords and phrases

16. content should be free of spelling and grammar errors

17. include links to your own keyword rich URLs

18. create keyword rich title tags to these links

19. include pictures with keywords in picture names

20. create keyword rich alt tags for these pictures

Offsite Optimization

21. acquire one-way back links from relevant quality sites

22. acquire one-way back links from quality directories

23. acquire reciprocal links from relevant directories and sites

24. participate in 3 and 4 way link exchanges

25. ensure keywords and phrases are in link text

26. ensure keywords and phrases are surrounding the link

27. publish articles on relevant content with author box and link attached

28. use blogs, forums, Stubleupon, Digg, etc. to acquire links

29. acquire links from sites with high PR and fewer outgoing links

30. do not link to link farms, or sites that have been banned

Future Optimization

31. make sure you have the Google toolbar to check PR and back links

32. check your competition to see what they are doing (view source)

33. check back links of your competition through Google toolbar

34. create an account with Google Webmaster Tools and Analytics

35. monitor what sites are linking to you and act accordingly

36. monitor what keywords and phrases people are finding you with

37. update your content frequently and adjust your keywords as necessary

38. monitor your back links and PR as well as those of your competition

39. constantly search for high PR relevant sites that might link to you

40. keep your customers happy and patiently wait for more

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